Barrie, ON (PRWEB) August 25, 2005
Hot Banana Software Inc., a leading provider of Web Content Management Software (WCM), today announced the upgrade availability of Hot Banana Active Marketing Web Content Management Suite™ Version 5.3. This is the latest upgrade to Hot Banana’s integrated suite designed to further consolidate Web Content Management and eMarketing activities into one Active Marketing™ Web Content Management platform.
Hot Banana Version 5.3 is a significant point upgrade, in that it contains enhancements to its Web Content Management functionality and performance, such as; Advanced Metadata Management (conforms to the Dublin Core Standard); Universal Listing Module to easily manage complex structured content areas; and page-by-page SSL (Secure Sockets Layer) Management. The Hot Banana Active Marketing™ Solution has also been significantly upgraded with features such as, Atlas, Google and Yahoo! search engine campaign tracking code integration; Flash Streaming Media Manager for placing video directly into Web pages; Keyword Web Page Analyzer, enabling non-technical users to analyze every SEO attribute of a Web page; PRWeb Press Release distribution integration; and upgraded integration with WebTrends 7.5 On Demand.
“We continue to drive Hot Banana as the ideal Web Content Management and Active Marketing™ solution for marketing departments,” says Krista Lariviere, President, Hot Banana Software Inc. “Web Content Management is fast becoming a business imperative for marketers, who are also demanding the integration of best-of-breed eMarketing technology products and measurement tools. In keeping with Hot Banana’s leading-edge innovation, Version 5.3 was developed in direct response to marketplace demands for combined Web Content Management and Active Marketing™ solutions that reduce operational and IT costs, yet keeping ease-of-use for non-technical users paramount.”
Hot Banana 5.3 features include:
Hot Banana Web Content Management Suite Upgrades
Hot Banana Announces Upgrade of its Active Marketing Web Content Management Suite™ to Version 5.3
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