San Diego, CA (PRWEB) January 20, 2010
Platformic, an end-to-end online web development environment (OWDE) and content management system (CMS) provider that allows businesses to quickly and easily build and maintain websites without coding or third party authoring tools, today announced it has been selected as the platform of choice to develop and manage new websites for eight of the Lincs FM Group radio stations in the U.K. Platfomic was chosen by the leading local independent broadcast family for its flexibility and broad feature set, including the ability to incorporate blog feeds and social networking and facilitate network content sharing, all at a reasonable cost and short time to market.
“Having established a reputation of offering a quality mix of music, up-to-date local news, competitions and promotions for the past 18 years, we at Lincs FM highly-value our relationships with listeners,” said Julie McLaren, Marketing Manager at The Lincs FM Group. “We see Platformic as a powerful tool to more actively engage our online audiences to gain up-to-the minute feedback. We especially like the increased flexibility Platformic gives us to make changes in copy, design and layout all without having to rely on an outside firm.”
Since the launch of Lincs FM in 1992, the Lincs FM Group, with stations broadcasting throughout Lincolnshire, the East Midlands and Yorkshire, has become one of the most successful independent radio groups in the country. Several Lincs stations have won awards by leading brands such as Sony and Arqiva.
The new websites powered by Platfomic and launched in only six weeks, are a testament to the flexibility and ease-of-use of the technology. The Lincs FM Group Limited is already capitalizing on many of Platformic’s features, including the ability to incorporate podcasts and share content between sites. It also will take advantage of Platformic’s most recent addition, SocialSite–a complete, integrated social media creation environment for creating highly-customizable, complex communities to attract and retain website visitors, which can be integrated into any Platformic Enterprise website without requiring code, ftp, manual style sheets or JavaScript.
Stations in the Lincs FM Group using Platformic’s technology include:
Compass FM – Grimsby, Cleethorpes and Immingham– http://www.compassfm.co.uk/pages/main
Dearne FM – Barnsley, Penistone and the Dearne Valley– http://www.dearnefm.co.uk/pages/main
Lincs FM – Lincolnshire & Newark–http://www.lincsfm.co.uk/pages/main
Oak FM – Hinckley, Nuneaton, Charnwood & NW Leicestershire http://www.oakfm.co.uk/pages/main
Ridings FM – Wakefield and the surrounding area– http://www.ridingsfm.co.uk/pages/main
Rother FM – Rotherham and surrounding area–http://www.rotherfm.co.uk/pages/main
Rutland Radio – Rutland and Stamford– http://www.rutlandradio.co.uk/pages/main
Trax FM – Doncaster and Bassetlaw–http://www.traxfm.co.uk/pages/main
“At Platformic, we continually strive to make it easier for broadcast companies and other businesses to harness the power of the web, while putting full control in their hands. From ensuring professional standards and consistency across sites, networking and sharing valuable content and incorporating interactive features, we make developing and managing sophisticated online properties a reality. Just about anyone can use Platformic, which leads to more frequent updates, fresher content and more engaged audiences,” said CEO of Platformic, Claudio Canive. “We are excited to further our presence in the U.K. and add a leader like the Lincs FM Group to our portfolio of users.”
Platformic’s patented technology, used by leading companies around the globe such as Comcast, Fox, Tribune, Bicoastal Media, Broadcast Company of the Americas and Peak Broadcasting, enables users to easily build and manage media-rich websites that incorporate social media tools and user generated content. Users can “visually” create layouts and manage content from a browser in a fraction of the time while adhering to professional standards. The result is a completely customized website and CMS with the ability to change the layout and content quickly and easily. Users can update sites or change their entire look in minutes with no downtime. Staff members with little or no web experience can then simply update the sites more often to keep content fresh and make the site “stickier” for visitors.
About Platformic
Platformic is a complete end-to-end online web development environment (OWDE) and content management platform that allows businesses to quickly and easily build/update websites in real-time without sacrificing professional or creative standards or writing a single line of code. Used by leading companies such as Peak Broadcasting, Comcast SportsNet, Fox, Tribune and others, Platformic enables even users that are not technical in nature to visually create feature-rich websites from their browser that incorporate podcasts, video blogs, user-generated content, and other interactive tools and further the organizations online goals. Platformic makes updating content and its various formatting easy to manage, throughout the website, from a central place. Its versatility allows departments throughout an organization to expand online offerings and do more with less. For more information, visit http://www.platformic.com.
NOTE: Screenshots available upon request.
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U.K. Radio Broadcast Company, The Lincs FM Group, Selects Platformic to Design and Manage Content on Radio Websites, Interact With Listeners
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