PopularMedia, Inc. Introduces the First Publisher-Independent Social Advertising Solution

Coconut Point, FL (PRWEB) February 9, 2009

PopularMedia, Inc., today introduced Influencer Ads, an online advertising format that lets marketers expand their social advertising campaigns beyond destination sites like Facebook and MySpace. For the first time, marketers can create social ads for nearly any kind of website, boosting the flexibility, impact and results of their campaigns.

The new format injects standard display ad units and marketer sites with rich social networking functionality, allowing marketers to create truly social experiences around their brands. Marketers simply need to come up with “excuses” for people to connect with each other in fun and engaging ways.

“Influencer Ads were designed to be relevant for today’s socially connected consumer,” said Jim Calhoun, CEO of PopularMedia, Inc. “People use their social networks to filter and qualify what’s worth paying attention to. This makes traditional advertising more challenging, but creates significant opportunities for brands to innovate in high-impact ways.”

Consumers who engage an Influencer Ad can invite their friends to join them in a social experience hosted at the advertiser’s site. Recipients who click on invitation links are then “welcomed” at the advertiser’s site by the friend who invited them. This dynamically generated, personalized welcome panel reinforces the social connection between inviters and recipients. It acts as a reminder that they are visiting the marketer’s site with the friend who brought it to their attention. This powerful feature reinforces the trusted bonds among campaign participants, creating an impactful, truly social consumer experience.

Influencer Ads are priced on a CPM (cost-per-thousand impressions) basis, making it easy for agencies and marketers to integrate Influencer Ads into their existing online ad campaigns. Influencer Ads can be placed on any site capable of carrying “rich media” ads, which gives marketers much greater control over where their campaigns are placed. This means that social advertising campaigns can now be run at tremendous scale with greatly reduced complexity.

“We tested Influencer Ads, and we can’t wait to get them rolling again when our new site launches in mid-February,” said Neil Kjeldsen, VP eCommerce and Direct Marketing of N.V. Perricone, M.D. “The ability to construct campaigns that tap, measure and optimize the word-of-mouth elements of our brand drives very high-quality traffic for us, and conversion rates exceed expectations.”

PopularMedia, Inc. Introduces the First Publisher-Independent Social Advertising Solution