Singapore (Vocus) July 29, 2009
ZiiLABS, a wholly-owned subsidiary of Creative Technology Ltd. today announced the launch of Plaszma an open standards development platform. The Zii Plaszma Platform includes the Zii EGG StemCell Computer, Plaszma OS and Plaszma SDK.
The Zii EGG is an energy efficient handheld StemCell Computer based on the powerful ZiiLABS ZMS-05 media-rich applications processor. Besides its multi-touch 3.5-inch LCD screen, it can also output HD video at up to 1080p. The ZMS-05 has 24 floating-point processors that deliver up to 8 GFLOPS of raw processing power and its flexible StemCell Computing architecture allows stunning 3D graphics on a small handheld battery-powered device.
This feature-packed Zii EGG comes with a take-no-prisoners price from as low as US$ 199,” said Sim Wong Hoo, Chairman and CEO of Creative Technology. “This signifies an integral part of our new strategy moving forward to engage every party in a win-win-win partnership.
Zii EGG provides the essential building block that empowers developers, system integrators, OEMs and ODMs to efficiently and economically develop compelling media-rich devices. They can rapidly bring to market an extensive range of devices and applications, even under their own brand.
Zii StemCell Computing Technology and the Zii Plaszma Platform are the direct results of our US$ 1 billion investment including 10,000 man-years of R&D effort in developing platform and chip solutions. Were excited to offer the Zii Plaszma Platform now to enterprising individuals, developers and companies so they can innovate and profit by designing Plaszma-based handheld solutions, said Hock Leow, President of ZiiLABS.
Weve worked diligently on the design, from the chip and board, to OS integration and CODEC support, all the way to device design, mechanical tooling, and standards compliance to ensure that innovators are freed from the complexities of hardware and software development. With all of these steps taken care of, innovators can bring Zii Plaszma-based products ‘quick-and-cheap’ to market. If youre looking to develop and market an energy efficient device that supports High Definition video and audio and 3D graphics, the Zii Plaszma Platform delivers.
THE Zii PLASZMA PLATFORM
Zii Plaszma is a complete portfolio of hardware platforms and software solutions based around the ZiiLABS ZMS processors that deliver the essential building blocks required for the rapid creation and deployment of next- generation media-rich devices. Plaszma includes:
1) Zii EGG StemCell Computer, and the recently announced ZMS-05 System
ZiiLABS Announces Zii PlaszmaTM an Open Standards Development Platform for Integrators and Developers to Create Customized Applications and Devices
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