Telematics Update: India proves to be a high-reward, high-risk telematics market

(PRWEB) December 05, 2012

With the increasing numbers of vehicles on the road in India, traffic is becoming mayhem. There are cars and trucks, cows and goats, taxis and rickshaws. Some are headed in the same direction; others form a dizzying web of eddies and offshoots that lead to accidents, traffic jams, and a general disregard for lane dividers, traffic lights and stop signs. Telematics has the potential to prevent this.

This is a world, in one respect, primed for telematics. The ability to navigate from point A to B and avoid traffic jams, locate local businesses, save fuel and connect with people should all have high appeal. And yet cultural differences, a sensitivity to price, and an infrastructure in flux present challenges Andrew Tolve, Editor, Telematics Update.

Location-based products and services in India are growing at a rate faster than most markets around the world. The car market has exhibited steady growth in recent years, with India now producing more than two million passenger vehicles a year. That puts it in the top 10 of largest car producers in the world, and places it fourth for Asian auto exporters.

It is critical for all the telematics players to understand how to capitalise on this and how the government, automakers, wireless carriers, and tier 1 manufacturers visualise business models, technology and strategy developments in this field to design products and timelines in-line with the current trends.

Telematics Update: India proves to be a high-reward, high-risk telematics market