Razorfish to Explore Augmented Reality, Mobile Apps, the Future of TV at South by Southwest Interactive Festival, March 12-16, in Austin, Texas

Austin, TX (PRWEB) March 9, 2010

Razorfish will lead nine thought leadership sessions during SXSW Interactive, host a happy hour event equipped with an augmented reality installation and charity tie-in and partner with Microsoft to demonstrate mobile Windows 7 Series.

SESSIONS:

Touch + The Holy Grail of Delight

Friday, March 12th at 2:00 pm (Convention Center, Room 12AB)

Take a hard look at the state of touch technology and gestural experiences, including what works, what doesn’t and where things are headed.

Speakers: Razorfish’s Emerging Experiences team: Luke Hamilton, Steve Dawson, Jonathan Hull

Is App-Vertising Really the Answer?

Saturday, March 13th at 12:30 pm (Convention Center, Ballroom D)

Explore “app-vertising,” a new name for a mix of branded mobile applications and advertising, and how it is delivering new experiences for brands and consumers.

Speakers: Garrick Schmitt, Razorfish; Allison Mooney, MobileBehavior, Sean Galligan, Flurry Inc; Tristan Walker, Foursquare Labs, Alexandar Muse, Texas Startup Blog

Sleeping Giants: Digital Awakens TV and Media

Saturday, March 13th at 5:00 pm (Hilton hotel, room H)

The revolution has begun. Learn how developments in technology, content development, distribution and advertising has impacted not only TV, but media as a whole.

Speakers: Razorfish’s Andrew Pimentel and Domenic Venuto

Extending Your Brand? There’s an App for That

Sunday, March 14th at 11:00 am (Hilton hotel, room D)

Discover how applications can help your brand and idea become more authentic, user friendly and just plan old fun.

Speakers: Shiv Singh, Razorfish; Rob Girling, Artefact; Tom Ajello, POKE; Adrian Ho, Zeus Jones; Brian Morrissey, Adweek

Additional Razorfish sessions:

Razorfish to Explore Augmented Reality, Mobile Apps, the Future of TV at South by Southwest Interactive Festival, March 12-16, in Austin, Texas