New York, NY (PRWEB) February 23, 2010
MediaTrust, a New York-based digital performance marketing company, has added conversionChat services to its performance marketing platform offerings to help online advertisers recapture exiting traffic before they leave a marketers site. Developed in MediaTrust Labs following the companys recent Kenzei acquisition, conversionChat is the latest addition to MediaTrusts suite of conversion marketing and email remarketing solutions that help advertisers and publishers maximize revenue from their traffic.
MediaTrust conversionChat re-engages users via exit chat services when they begin a form or shopping process but do not complete it. The feature draws customers back in by answering questions and/or offering incentives to complete the sales process. Testing has shown that this conversion marketing tool can potentially bring back up to ten percent of total sales or leads, improving return on investment for online advertisers by up to 20 percent when used with other MediaTrust Conversion Solutions. Services such as conversionChat have become very popular recently as marketers seek to optimize the output they attain from existing interest and traffic they generate.
ConversionChat offers the consumer a personalized and relevant way to engage with a brand or product and gain valuable purchase information, said Peter Bordes, co-founder and CEO of MediaTrust. At the same time, this remarketing tool helps our partners generate additional revenue from traffic theyve already captured, and increase their conversion rates and ROI on their media spend its a win-win for everyone especially in the lean-budget times we live in.
ConversionChat uses custom creative to match the look and feel of the advertisers site or offer. Setup involves just a single line of JavaScript placed on the advertisers page. The feature can be used for save-a-sale, up-sell and cross-sell transactions. It is also applicable to affiliate marketing, because it can track initial sales back to publishers for credit.
ConversionChat helps budget-minded marketers do more with less, said Mike Stocker, vice president of strategic development with MediaTrust. Its an easy, cost-effective way to win more sales it should be on every website with a lead form or commerce engine.
ConversionChat is the first innovation to emerge from the recently announced MediaTrust Labs initiative. It is the latest addition to MediaTrusts Conversion Solutions, which allow advertisers to attain more from their online marketing efforts by increasing the likelihood of retaining and converting a new customer. MediaTrusts suite of remarketing products is designed to optimize a marketers return on traffic using intelligent software tools that retarget by reaching out to the customer after they have left the traditional conversion path.
For more information on conversionChat and MediaTrusts robust set of remarketing tools, visit http://mediatrust.com/conversionsolutions.html.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThinks online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
For more information on MediaTrust’s pay-for-results advertising and publishing solutions, please visit: http://www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
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MediaTrust Launches conversionChat Services to Reel Customers Back In
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