New York, NY (PRWEB) December 05, 2012
Tapad (http://www.tapad.com), home to the first and only cross-platform advertising technology, has announced a partnership with BlueKai (http://www.bluekai.com), the world’s only complete data activation system for marketers and publishers (DAS). Effective immediately, through Tapad, advertisers can access the deep market data within BlueKais DAS across all channels: smartphones, computers, tablets and connected TVs.
As a result of the partnership, marketers now have access to the broadest offering of first-party data (consumer data collected directly by brands) and third-party data (consumer data collected about customers from other networks or platforms) available in the market. BlueKai and Tapad have also partnered with MoPub (http://www.mopub.com), the leading mobile ad server for smartphone devices and tablets, to provide marketers with access to MoPubs premium mobile inventory. Marketers will be able to target audiences in mobile by leveraging a similar set of first- and third-party data from their other channels.
“Previously, the world of devices and PCs were largely disconnected, said Omar Tawakol, CEO of BlueKai. What Tapad has done here not only expands reach into all smartphone devices and tablets, but it connects all of these devices via their anonymized user profiles. It truly represents a new era for advertisers in which they are able to deliver targeted messaging to their audiences regardless of channel.
By marrying BlueKais system with Tapads cross-platform technology, marketers will immediately see a number of benefits, including:
Tapad Significantly Expands Cross-Device Audience with BlueKai Partnership
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