Nashua, New Hampshire (PRWEB) April 24, 2003 -
commerce and retail web site measurement announced today the acquisition of Roicast, one of Europe’s first providers of web content measurement solutions. Based in Gent, Belgium with offices in London, U.K. Roicast brings to SteelTorch, an additional business base and new technology. The acquisition, pending SteelTorch shareholder approval, provides SteelTorch with additional products and technology for immediate introduction to the US market and establishes distribution for SteelTorch technology in Europe and the U.K.
“The Roicast technology and business philosophy are consistent with ours. This combination puts SteelTorch in the unique position to provide customers with a complete end-to-end solution capable of measuring virtually any object running on any platform on any web property,” said John Cambray, CEO of SteelTorch. “
“The combined product line will be called Caliper™. Caliper consists of a portfolio of ETL techniques; Roicast’s unsurpassed JavaScript inserter and encoding module, SteelTorch’s native application server extraction capabilities and real-time event log parsing technology. Couple these data capture and loading techniques to the SteelTorch data aggregation engine and database and it gives customers a complete system capable of measuring any content generation and rendering methodology used today. We can measure and track the whole spectrum, from commonplace technologies like HTML and Multi-Media to the extreme such as Flash ™
SteelTorch Software, Inc. Acquires Roicast Web Analytics Company. Brings New Innovation to Web Analytics Customers Worldwide.
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