OTTAWA, CANADA, (PRWEB) April 2, 2004 -
Serence Inc. announced today the launch of KlipFolio 2.5, a uniquely powerful and globally-adopted information awareness and notification platform. 3rd party extensible, the KlipFolio platform makes use of thousands of pluggable, task-specific information services called Klips.
Over 2000 of the worlds leading online content and application providers, including CNET, CBC.ca, Tagesschau.de, TechTV and Spiegel Online are backing the KlipFolio platform as a medium to deepen customer interaction. The global KlipFolio install base is increasing at a rate of thousands of new users each week. KlipFolio now supports 23 languages, including Japanese, Korean, and German.
This release includes three important enhancements:
Advanced Statistics are available to content providers and OEM customers who wish to track and monitor aggregate daily adoption, use and click-throughs, thereby measuring the ROI of promoting access and awareness to their content through Klips.
Encryption Licenses are available to content providers, OEM and Enterprise customers who wish to add security or user authentication support by encrypting the Klip’s logic for access to their data.
End-user Enhancements available in KlipFolio 2.5 such as audio alerts, scroll-bars and font-control that increase the ease and efficiency of use.
The KlipFolio platform is unique. Each Klip is an intelligent service that can accept user input, initiate a two-way communication with the data-source, aggregate and filter content, and display it according to user’s preferences. Klips are written using XML and KlipScript—KlipScript is a JavaScript-based scripting language familiar to every web developer.
Unlike RSS readers which are based on a one-way subscription model and are tied to the RSS or ATOM data formats, Klips can access any web-based data, whether in XML, RSS, RDF, ATOM, HTML, or embedded within web-based applications—all seamlessly from the user’s perspective.
For Content Providers:
Today, users access data through web-browsers and e-mail. With the web browser, users must manually search content on a regular basis, thereby potentially missing important items or not returning to the site altogether. As well, users already receive too much e-mail, which lessens its effectiveness, especially when the volume is high and the content updates frequently.
KlipFolio 2.5 provides online content providers with a compelling and cost-effective solution to keeping their content visible and persistent on the user’s desktop, thereby increasing the volume of loyal users and click-throughs to their site.
With the availability of advanced statistics and encryption support, content providers will be able to not only track and measure the ROI on campaigns, but extend the commercial capabilities of their Kilps by using encryption support to safely tie their Klips to billing systems, sensitive data and to authentication directories.
For Web-based Application Providers:
KlipFolio 2.5 can provide users of web-based application software a persistent view into changes and updates to their remote data, thereby keeping the value of their application visible and accessible to users.
For applications that update data frequently, such as supply chain management, finance, corporate performance management, and sales force automation, KlipFolio 2.5 enables users to monitor their important data without manually accessing web-based information or receiving a flood of e-mail.
When users see an important item change, such as a new sales lead or changes in a key performance indicator, application providers can configure the Klip so that when users click the item, it returns them to the associated web page.
KlipFolio is being OEM’d by Web-based application providers as an integral part of their product offering, able to extend their application’s value right to their customer’s desktops.
Availability
KlipFolio 2.5 is available to consumers as a free download at http://www.serence.com. Online content providers and service vendors who want to develop their own Klip information channels or OEM KlipFolio for use with their own products and customers, and enterprise customers wishing to learn more about KlipFolio Enterprise Edition can contact Serence at info@serence.com, or visit our website at http://www.serence.com to find out more.
About Serence Inc.
Serence Inc. is a software company that develops and sells information awareness and notification solutions to online content providers as a marketing vehicle and to the knowledge-based enterprise as a real-time information awareness tool. Founded in 2001, Serence is a privately held company headquartered in Ottawa, Canada.
Visit Serence at http://www.serence.com
The news media may reach us via e-mail by contacting press@serence.com
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Serence KlipFolio 2.5 - the most powerful information awareness and notification platform
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