San Francisco, CA (PRWEB) November 13, 2011
Despite claims that mobile is the new dot com boom, many companies have yet to get the message. Even though industry behemoths (like Google) are chiming in and pushing advertisers and retailers to build for mobile, droves of popular ecommerce sites are still serving Flash-laden, image-intensive, generally cluttered websites to their smart phone and mobile Web users. Some of them have Buy buttons so small that touch screen users can barely even click on them.
As for the companies that have responded to the mobile craze, their implementation of mobile optimized pages often falls short. To wit, a 2011 survey of mobile Web users and websites found that a full 77% of large companies mobile optimized sites take more than 5 seconds to load. Five seconds? Thats a near-eternity in cyberspace. Consider the lost advertising revenue alone, let alone missed sales, as impatient mobile users ignore ads in their hurry to find real content.
So whats an ecommerce company to do thats hoping to give their mobile site a much needed refresh? While individual companies needs vary depending on their particular industry and niche, nearly every mobile e-commerce site can benefit from this list of tips:
Bizcloud Computing Consultants Offer eCommerce Sites Guidance on Optimizing for the Mobile Environment
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