Philadelphia, PA (PRWEB) May 25, 2011
Monetate, the leading provider of testing, targeting, and content optimization solutions for websites, announced that its Director of Product Management Eric Miller is speaking at the Marketing Sherpa Optimization Summit in Atlanta, GA, on Thursday, June 2 at 3:45pm. Millers session, entitled Validity: How to make sure your testing investment yields reliable data, will discuss how marketers can apply evidence-based results with real-world marketing solutions. Additional speakers include Daniel Burstein and Bob Kemper from MECLABS Primary Research and Aaron Gray from Day2.
Eric Miller recently joined Monetate from Davids Bridal, where he was Director of E-Commerce, responsible for driving multichannel systems and strategy for the billion dollar retailer. Miller has over a decade of experience in building and extending online experiences for brands through his work with Davids Bridal, Finch Brands (Formerly Kanter International), Urban Outfitters, and ATG. He comes to Monetate with an enormous breadth of experience in the management of interactive projects encompassing web strategies, design, application development and operational management.
Weve entered a new era of e-commerce where recent advances in technology have tilted the balance towards agile organizations that are able to keep pace with highly educated consumers, said Miller. Im thrilled to be part of an outstanding team at Monetate that is dedicated to empowering marketers to improve the website experience and move their online business forward.
About Monetate
Monetate is the leading provider of testing, targeting, and content optimization solutions for websites. The company’s Software as a Service platform empowers marketers to test and target product offers and site features and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience including Aeropostale, Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world. For more information about Monetate, visit http://www.monetate.com.
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Monetate Product Director to Speak at Marketing Sherpa Optimization Summit
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