Twinsburg, OH (PRWEB) September 27, 2012
In the world of eCommerce web development, accurate and reliable metrics and reporting are paramount. Fortunately, Google makes it free and easy for Miva merchants to integrate the powerful industry standard Google Analytics tracking and analysis services to their Miva storefront. Now considered a must-have for anybody competing in the online marketplace, Google Analytics provides Miva merchants with a wealth of information that can be leveraged to maximize marketing efforts, improve their customers user experience, help with SEO plans and identify problems and obstacles that may be impacting their conversions.
Bearing in mind the precious role Google Analytics now plays, one can imagine the concern and panic associated with the discovery of gaps in your stores Google Analytics data. Like it or not, Google has positioned Analytics as more of a necessity than an offering, and as such, Merchants rely on it to perform flawlessly to avoid skewed performance data and misanalysis.
Recently, a Miva merchants brought to attention an issue impacting their Google Analytics integration within their Miva Merchant site. After some testing and review, it was found that certain characters within their product names were conflicting with the standard Google Analytics JavaScript syntax. The Google Analytics tracking script uses quotes (either single or double) to enclose and define the data that the script will pass to Google for inclusion. In the case of this Miva merchant, the Analytics tracking script utilized double quotes as did several of his product names. This led to the Analytics script breaking anytime a product name containing a double quote was found in a customers order resulting in the entire order being completely absent from his Analytics data.
This initial occurrence compelled a review of several other Miva Merchant stores to see if they too experienced lapses in their Analytics data stemming from product data containing reserved characters. Our search at e-businessexpress.com turned up a handful of other highly active Miva merchants whose product data clashed with the Analytics tracking script. Research revealed that the highest-risk practice involved using single or double quotes in Miva product names, attribute prompts, and option prompts. Accordingly, it was advised to all the affected merchants to update their stores product data to replace instances of these single and double quotes within their product data with their HTML entity equivalents.
If the site has integrated the Google Analytics tracking JavaScript with your Miva Merchant store, we highly encourage an update to the fields being passed by the script to replace single quotes with the ‘ HTML entity and double quotes with the ” HTML entity. Customers will still see the single and double quotes that were intended, but the tracking data will be safer.
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