Cupertino, Calif. (PRWEB) May 08, 2012
Ensighten, innovator of high-performance tag management systems (TMS) for top brands and marketers, announced that it has been selected by Subaru of America to power Subaru.com and 600 related Subaru websites operated by one of Americas most-loved automotive companies. Ensighten secured the business after outperforming the incumbent vendor and other TMS vendors in a competitive review orchestrated by Subarus agency of record, Carmichael Lynch. The review included consideration of performance and ease of use.
Ensighten emerged as the clear winner in ease of management of the numerous analytics and media tags used on Subaru.com, as well as site performance. Ensighten Manage clocked in with a 2.7-second reduction in the load time of website pages (a crucial metric to meet the expectations of visitors to Subaru.com), when compared to the performance of the incumbent TMS vendor.
As successful marketers like Subaru strive to maximize the functionality and accountability of their ecommerce websites, they realize that tag-based digital marketing services can negatively impact customer experience unless tags are managed effectively, said Josh Manion, CEO of Ensighten. Were really pleased to see Subaru taking advantage of Ensighten Manage and were looking forward to helping them further optimize performance and integrate our technology across other digital marketing channels.
Subaru will deploy Ensighten Manage, Ensightens enterprise-class TMS, a proven technology that powered $ 16 billion in ecommerce revenue in 2011 alone, to dynamically manage and monitor hundreds of JavaScript tags that add functionality to http://www.subaru.com and the hundreds of Subaru dealer websites around the USA. Ensighten Manage works smoothly with the various digital marketing services that power the website, including Omniture SiteCatalyst
Subaru Selects Ensighten for Site-Wide Tag Management System
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