San Diego, CA, and New York City, NY (PRWEB) May 16, 2012
As digital technology grows increasingly complex, a large percentage of digital marketers believe that tag management is a key to their online success, according to the results of a first-of-its-kind user study by Tealium and Econsultancy called The ROI of Tag Management. The study, released today, is free and available for download at http://www.tealium.com/roi.
Eighty-seven percent (87 percent) of participants consider the effective management of web site vendor tags (also known as tracking pixels) as fundamental to digital marketing, according to the April 2012 survey of more than 300 executives, managers and specialists in the US, UK and Europe. Those using a tag management system (TMS) reported massive gains in digital marketing efficiency, reduced costs and improved web site performance. They were also able to use nearly twice as many online solutions everything from web analytics to retargeting to help maximize results compared to those who are still managing web site tags manually with help from IT resources.
The study, one of the first to survey tag management users on a large scale, was carried out by Econsultancy, an independent research firm, in association with Tealium, the leader in enterprise tag management. Highlights include:
87% of Digital Marketers View Tag Management as Key to Their Online Success Per New ROI Study by Tealium and Econsultancy
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